Our Team

Elizabeth Yarbrough - Founder and Principal 

A graduate of Washington and Lee University, Elizabeth has a background in Business Administration.  She served as a commercial lender for several years in Anderson, SC. 

Elizabeth and her husband Jim moved with their three children to Greenville, SC in 2007.   Since that time, she has developed a successful business that is growing daily.  The Doctor's Bag is a strategic communication firm working to help hospitals, physicians and other medical related entities market their services. Elizabeth has been in the trenches of the healthcare industry for 3 years now, and she understands the changes that are forthcoming.  By studying the trends, understanding the reform packages, and knowing web, Elizabeth has been able to build successful client relationships and share her knowledge with all those with whom she is working.

Elizabeth feels strongly about giving back to others. While in Anderson, Elizabeth  actively supported the community through her volunteer work.  The President of the Junior League, the head of a community build playground for children, a participant in Leadership Anderson and an active volunteer for the United Way are just a few of her accomplishments. Currently, she volunteers at Christ Church Episcopal School in various marketing capacities and she and her husband just rolled off as the Annual Giving Chairs of Christ Church Episcopal Church.  

Jeffrey J. Lefko - Director of Business Development

A Senior Executive with over thirty five years of extensive and diverse experience in healthcare systems and business environments including academic and teaching hospitals, national and international regional systems and associations, and specialty focused community providers. He also has served in major leadership positions at Joint Commission Resources and in several internet and new media companies. He is recognized as an innovative leader who develops strategies and implements programs to guide organizations in strategic market planning, program development, market development and marketing communications.

He has served as President or Chairman of several local, state, and national professional associations or societies including the AHA Society of Healthcare Planning and Marketing. He has participated as a lecturer, faculty or instructor at several colleges and universities such as Washington University, St. Louis and Duke University in health care marketing, strategic planning, and communications. He has been a frequent speaker at several professional conferences, seminars, and educational forums such as American College of Healthcare Executives Series on E-health for Healthcare Organizations. He has published several articles and newsletter columns.

Our Healthcare Team

Behind our success is our dedicated, talented team. Our team is comprised of individuals who each possess a specialized skill set needed to improve your experience throughout all phases of your strategic communications effort. We use a web based project management system so that different areas of your strategy can be developed simultaneously without any delays in time. 

Our unified team approach has proven successful with many business relationships.  From web designers, healthcare marketers, healthcare copywriters, graphic artists, programmers, SEO specialists and project managers, each individual possesses a unique talent.  We at The Doctor's Bag stay on top of new trends within healthcare and strive to provide you with all the solutions to your communications needs.