Social Media

With the rise in new media usage, Mediasation and The Doctor’s Bag developed a comprehensive social media training program to help hospitals, physicians and healthcare professionals connect with their patients online.

Connect with Your Patients

There are many reasons to use social media for healthcare:

• Build Connections
• Recruit New Patients
• Educate the Public
• Fundraising
• Reach Mainstream Media

Communicate Educational Information

The reality is that nearly 80% of patients search for medical information online before or after an office visit. Engaging in social media is a way for you to expand your online reach and become the primary information provider for your patients.

Learn how to reach your Target Patient Population

Our Social Media Training Program is designed to help identify the online tools used by your Target Patient Population. After an extensive needs analysis, we work with you to establish goals and develop an effective, cross-platform communication strategy.

• Needs Assessment: Establishing goals and defining success
• Custom Social Media Mix: Determining which platforms will be most effective in connecting with your patients and reaching your goals
  
• Communication Strategy: Identifying keywords (consistent with SEO keywords) and planning flexible editorial content
  
• Set-up and Training: Linking all new accounts with management tools
• Monthly Consultations: Consulting sessions to check-in and track progress

Learn more about Social Media for Healthcare today!